Well, this brand maybe unknown for a lot of people, but as the name suggests; its totally RAD.
I love almost anything and everything by this brand (thank god for the store "Life" we do a get a lil bit radness in Jeddah and Riyadh).
They've taken the beach-wear/surfer-wear look and updated it with quirky and fun designs.
I'm a fan of their clothes (especially the "shorts" they create every season in funky wicked colors and patterns).
Here are some of the items that I really liked (and planning to buy soon) from the recent collection, and click here for the official website.
PS: Also posting a crazy and fun promotional video from their official Vimeo channel and few of the radness I already own.
My radness:
The video:
The video:
ahhh im in love .. if only every guy yisma3 kalamak <3
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